โSo what is CBD, anyway?โ Itโs a question we're asked everyday. While we work incredibly hard to spread the word and educate on the benefits of CBD, there is still plenty of misinformation, misunderstanding, and just plain confusion out there. Letโs clear that up, shall we?ย CBD is short for cannabidiol, and it is one of many naturally occurring cannabinoid compounds found in hemp plants.ย Cannabinoids work in the body via the endocannabinoid system (called the ECS for short). The ECS plays a critical role in every major organ, from the brain, to connective tissues, to glands, and immune cells.